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You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website.  In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon SEO to even SEO for podcasts. Every purchase, subscription, engagement, view, or download begins with some sort of search.  So, if there were clear-cut, easy-to-implement

Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, social engagement, and far beyond. The mindset since the birth of digital marketing has been “the more attention you command, the more you can sell.”

Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s

Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished - specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change or a glitch. But now nearly two months have passed, and the reviews look to be gone forever. Now that the change is permanent, let’s

When you “remarket” or “retarget,” you show your Facebook or Google ads to people who have already visited your site. The goal is to remind potential customers that you exist and to move them closer to making a purchase. Remarketing ads can move you closer to that goal. Why remarket? Because most people need a little encouragement before paying good money for anything. Almost no one converts on their first visit to a website. According to an Episerver survey, 92 percent