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If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently. Let's call it "continuous scrolling search results." Searching something like "men's jeans" gives you a list of results that continues to populate rather than the traditional page one, two, three, etc. When you reach the bottom of the results, more results populate! This does not happen all the time - which is interesting.  Searching "cool men's jeans," the results default

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the

To all of the businesses, advertisers, and marketers out there, we hope you are doing well as the summer season winds down. Sometimes it is good to slow down for a moment and take stock of what is going on in our industry, so we (and you) know what your next strategic marketing steps should be moving forward.  That said, we have some news you need to know if your attention surrounding these stories has not already been piqued.  There

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla