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As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context, it is worthwhile to examine the lessons learned from the past, particularly the impact of advertising budget cuts during the 2007-2009 recession.  By comparing historical data and outcomes, we can gain insights into the consequences of reducing marketing efforts and understand why some brands were able to weather the storm

Well, it's about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we will all need to contend with. In times of financial uncertainty, businesses often wonder how to navigate the storm and emerge stronger in the digital landscape.  In this blog post, we'll answer some key questions about marketing during a recession and provide practical strategies to

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

First-party data is data that is collected directly from your website by YOU, the owner of the site.  This can include information such as sales conversion user information, the items customers have purchased, and any other interactions they have had with the site that are trackable. In contrast, third-party data is data that is collected by a company other than the website owner, often through the use of tracking cookies. And cookies are already on their way out the door.

YouTube Shorts and TikTok are two popular short-form video platforms that have gained a lot of traction in recent years.  Both platforms allow users to create and share short videos, usually lasting less than a minute, but there are some key differences between the two. Audience, engagement, and content styles are just some major differences. While some may consider all short-form videos the same, this couldn't be further from the truth. Here are five ways in which YouTube Shorts is

If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently. Let's call it "continuous scrolling search results." Searching something like "men's jeans" gives you a list of results that continues to populate rather than the traditional page one, two, three, etc. When you reach the bottom of the results, more results populate! This does not happen all the time - which is interesting.  Searching "cool men's jeans," the results default