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social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context, it is worthwhile to examine the lessons learned from the past, particularly the impact of advertising budget cuts during the 2007-2009 recession.  By comparing historical data and outcomes, we can gain insights into the consequences of reducing marketing efforts and understand why some brands were able to weather the storm

Well, it's about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we will all need to contend with. In times of financial uncertainty, businesses often wonder how to navigate the storm and emerge stronger in the digital landscape.  In this blog post, we'll answer some key questions about marketing during a recession and provide practical strategies to

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the