BLOG

​In the dynamic landscape of 2025, data-driven decision-making has become indispensable for marketers aiming to unify their strategies across organic, paid, and email channels. By effectively leveraging data, businesses can gain comprehensive insights into the customer journey, optimize marketing efforts, and achieve substantial growth.​   Understanding the Full-Funnel Customer Journey A holistic view of the customer journey is essential for identifying how lifecycle, paid, and organic channels interconnect and influence consumer behavior. Mapping each touchpoint—from initial awareness via organic search

​In 2025, the marketing landscape has evolved dramatically, with customers expecting brands to deliver highly personalized experiences. Generic campaigns are no longer effective; instead, businesses must leverage hyper-personalization to engage their audiences meaningfully. Artificial Intelligence (AI) stands at the forefront of this transformation, enabling marketers to tailor content and interactions at an unprecedented scale.​   Understanding Hyper-Personalization Hyper-personalization transcends traditional segmentation by utilizing real-time data and AI to deliver content uniquely tailored to each individual. This approach considers browsing behavior,

Picture this... Your customer spots your product on Instagram, Googles it, clicks a retargeting ad a week later, and finally makes a purchase after opening your email. This multi-touch journey is the new norm, and while it’s great for customer engagement, it’s a nightmare for tracking what’s working. Enter cross-channel attribution—the secret sauce for understanding customer journeys and making your marketing dollars count. Ready to simplify the complex? Let’s dive in!   The Complex Customer Journey: Why It’s Tough to

In the ever-evolving world of social media marketing, targeted advertising is more than just a trend—it’s a necessity. With competition for customer attention at an all-time high, using first-party data to guide your ad strategy can give your brand a powerful edge. Today, we're sharing our insights on a winning approach to targeting: leveraging first-party data through RFM (Recency, Frequency, Monetary) analysis to optimize ad spend and elevate ROI. Here’s how these strategies work and how you can apply them

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're