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Picture this... Your customer spots your product on Instagram, Googles it, clicks a retargeting ad a week later, and finally makes a purchase after opening your email. This multi-touch journey is the new norm, and while it’s great for customer engagement, it’s a nightmare for tracking what’s working. Enter cross-channel attribution—the secret sauce for understanding customer journeys and making your marketing dollars count. Ready to simplify the complex? Let’s dive in!   The Complex Customer Journey: Why It’s Tough to

In the ever-evolving world of social media marketing, targeted advertising is more than just a trend—it’s a necessity. With competition for customer attention at an all-time high, using first-party data to guide your ad strategy can give your brand a powerful edge. Today, we're sharing our insights on a winning approach to targeting: leveraging first-party data through RFM (Recency, Frequency, Monetary) analysis to optimize ad spend and elevate ROI. Here’s how these strategies work and how you can apply them

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're

Hey there, fellow marketers! Ever wished for a Grinch's heart, one that grows three sizes to reveal the secrets of the holiday season's marketing wonders? Well, while we can't promise a visit from the Grinch himself (bummer, we know!), we've got the next best thing - a treasure trove of data and insights from yesteryears and the freshest scoops from 2023 to guide your sleigh right! Now, grab a cup of hot cocoa, and let's cozy up with some trends

National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here. -------- Every year, we are asked the same question by multiple clients: Is it too early to start marketing for the holidays? While this question usually starts hitting my inbox in September or October, this year is a bit unique. Between a lackluster stock market, inflation and an overall unease regarding the