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Marketing Automation — What You Need to Know

March 9, 2016
In one of our recent blog posts, we touched upon Marketing Automation and what the business community is saying about this unique system. In today’s post, we’re taking a deeper dive into a few key features and benefits of Marketing Automation and how it can help increase sales, generate more leads, and positively impact your return on investment. First, here’s a quick review of what Marketing Automation really is. We’ll glance over some basics and get familiar with one of today’s hottest

How to Write Emails that Make Subscribers Want to Open, Read, and Act

August 16, 2013
When it comes to email marketing, there's a great deal of potential--for success, yes, but also for failure. An ineffective email won't only fail to incite action, but even worse, it won't get read, or even opened. If you want to create an email campaign that incites action, encourages engagement and drives more business--you need to start writing great emails. And here's how: 1. How to Write Emails that will get Opened Email is a phenomenal way of reaching out

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