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For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases. Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level. In fact, across industries, average email open

A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you

Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion.  The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic or not.  This means selling online is essential for small and mid-size businesses.  Whether you already have an ecommerce store or you’re getting ready to

2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, now is the time to solidify next year’s marketing strategy. Even on a tight budget you still have plenty of options. Here are some tips

Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you never would if you were limited to a brick and mortar store. Even with an online store, though, you still need a team doing the