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Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

Email marketing has been around for as long as the internet has existed. The idea of having unbridled reach to potential customers and clients worldwide meant tapping into a massive, untapped market. For years, email marketing was one of the only methods many big and small businesses used to approach customers.  Then, with the advent of other forms of marketing like SEO, social media, and SMS, many business owners came to see email as an outdated option and migrated their

SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,

It’s that time of year again—time to collect and assess everything we learned in 2021 so we can more effectively strategize how we can maximize our impact as the new year approaches.  Reviewing those final results (below the surface) and doubling down on what worked reveals a goldmine of data. It is in this vortex of complex metrics that we can begin to unlock real opportunities for growth by truly understanding what strategies and campaigns were victorious—and which were not.

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,