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In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job

The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

It’s time to face this fact: It’s pretty much impossible to expand your ecommerce efforts without engaging in the social media ecosystem.  While you may not consider social media a core sales channel, customers will still leverage social to check out product/business reviews or learn more about your brand, both of which can influence their purchase decision. Here is a little food for thought:  - Over 80% of customers’ buying decisions are influenced by social posts from their friends or

You thought we were done talking about Facebook?! Nope. There are always new insights, updates, and strategies on our minds, especially when it comes to Facebook and social media as a whole. In fact, there is so much to cover (and we will) that we had to make our latest topic a two-parter. So, here we are! In part two of “Biggest Facebook Ad Mistakes of 2022,” Director of Marketing Matt Erickson and Director of Social Media Phoenix Ha pull

We've just released our latest podcast episode in our continued commitment to bringing our clients and business owners actionable digital marketing strategies. In episode 15 of the Digital Breakthroughs podcast, we welcome National Positions Social Media Director Phoenix Ha. Over the past 12 months, not only has Phoenix been a speaker at Ad World, Affiliate World in Dubai, and completed her MBA, but she has also been instrumental in elevating our social media department to the next level. Along with

The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out