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  The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year for many businesses, there’s no better moment to engage customers and boost revenue. Here are some holiday marketing ideas and strategies to help you stand out and thrive this season.   Why Holiday Marketing Campaigns Are Essential A well-executed holiday marketing campaign can make all the difference

Whether you’re ready or not, the holiday rush is just around the corner—and for many, it's already begun. But before you hit the back button, stick with us for a moment.  At National Positions, we want to share some vital insights and strategies to help you get your brand ready for the busiest shopping season of the year.   What BFCM Consumer Behavior Is Tells Us Despite inflation and economic uncertainty, holiday spending is forecast to remain strong in 2024,

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're

Hey there, fellow marketers! Ever wished for a Grinch's heart, one that grows three sizes to reveal the secrets of the holiday season's marketing wonders? Well, while we can't promise a visit from the Grinch himself (bummer, we know!), we've got the next best thing - a treasure trove of data and insights from yesteryears and the freshest scoops from 2023 to guide your sleigh right! Now, grab a cup of hot cocoa, and let's cozy up with some trends

National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here. -------- Every year, we are asked the same question by multiple clients: Is it too early to start marketing for the holidays? While this question usually starts hitting my inbox in September or October, this year is a bit unique. Between a lackluster stock market, inflation and an overall unease regarding the