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COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day or two earlier. Holiday lights are turned on a little sooner (and brighter) and the dreaded (or beloved—depends on who you are) holiday playlist is