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Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can turn into shining diamonds. To uncover all the opportunities and trends this holiday shopping season has in store, CEO Bernard May assembled a panel of

If you’re ready to take advantage of the online shopping explosion spurred by COVID, there are some things you need to know to get started. Competition is stiff, sure. But literally, a third of the global population (2.7 billion people) actively uses Facebook every month. This means there is plenty of room for sellers to fill every imaginable need and niche. Keep reading for a step-by-step guide on setting up a Facebook Page shop (not to be confused with Facebook

COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day or two earlier. Holiday lights are turned on a little sooner (and brighter) and the dreaded (or beloved—depends on who you are) holiday playlist is