BLOG

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,

For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases. Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level. In fact, across industries, average email open

Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices.  With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are actively leveraging Amazon, and this number is growing fast. Over a million new sellers join the platform every year. As such, you need a strategy

Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion.  The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic or not.  This means selling online is essential for small and mid-size businesses.  Whether you already have an ecommerce store or you’re getting ready to

Although we may be well into 2021, much of what happened in 2020 will have lasting effects for years to come—especially when it comes to purchase behavior. While most of us shifted our spending in many ways due to closed brick-and-mortar locations, stay-at-home orders, and a lack of access to activities, experiences, and entertainment we’ve grown accustomed to—this led to an even bigger shift when it came to how we’re making purchases within the booming eCommerce ecosystem. Businesses around the