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National Positions’ Phoenix Ha Takes on Ad World 2021!
Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple. These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak. When In Doubt - Go Live! Then there
5 Ways to Drive Retail Sales This Holiday Season
While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us. Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase. Retail shopping locations
For the 2021 Holiday Season – Mobile Is King!
The holiday shopping season is in full swing, and if you are determined to make this year the most profitable one ever, mobile needs to be at the top of your list! The majority of us search, shop, and pay with our mobile devices daily—and with over half of all search being done on mobile—this attention cannot be overlooked. Combine this with the continued shift to ecommerce purchasing in 2021 and there is a perfect storm of opportunity when it
9 Simple Tactics for Driving More Conversions and Sales
If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions. You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.
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Now Customers Can “Follow” Brands on Amazon!
We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things. While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,