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It seems like everyone these days is starting an ecommerce business.  You likely followed this overly simplified process: Find a supplier or distributor. Set up an ecommerce store online on Shopify or WooCommerce. Profit! Though the average success rate of an ecommerce store is only about 10%.  As a marketing broker, I’ve connected many ecommerce companies to the right marketing partners. Through these conversations I’ve identified 3 key ways ecommerce businesses could strengthen their funnels. So if you have an

  If you have been following the National Positions blog, our Forbes articles, or our ebook content over the past year, you have likely seen us discussing ecommerce and Amazon…a lot. The reason is simple: Consumer behavior has been shifting to Amazon purchasing for the past two years, and this trend is not going away any time soon. So, as we settle into 2022, we figured why not give you some food for thought when it comes to considering Amazon

Amazon is (currently) the undisputed leader when it comes to moving your products online. Of course you can sell directly from your site or via a multitude of other ecommerce marketplaces, but with Amazon being the indisputable go-to for most consumers, it is nearly impossible to ignore. Furthermore, if you are new to the Amazon ecosystem, it can feel daunting to set up, stand out, and gain traction purely from an organic search standpoint. Enter: Amazon advertising. The opportunities available

Every social media platform seems to follow the same journey when it comes to adoption.  The younger generation begins using it, the older generations say they’ll never use it, and within a couple of years, everyone (at every age) has a profile.  It happened with Facebook. It happened with Instagram. And now it’s happening with TikTok.  Right now it’s generally accepted that Facebook is for everyone, Instagram is for the 20's and 30's crowd, and TikTok skews toward 12- to

Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name

Every year, National Positions reflects on not only what we learned over the previous 12 months, but also what is coming next. We compile all of our client wins, metrics, and successful strategies to uncover the common threads that will guide another year of profitable success for our clients. We formulate these insights into our annual digital marketing trends ebook, which will be unveiled as 2022 kicks off! This is a massive undertaking that takes considerable time to develop and