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Biggest Facebook Ad Mistakes of 2022 | Podcast (Part 1)

May 24, 2022
We've just released our latest podcast episode in our continued commitment to bringing our clients and business owners actionable digital marketing strategies. In episode 15 of the Digital Breakthroughs podcast, we welcome National Positions Social Media Director Phoenix Ha. Over the past 12 months, not only has Phoenix been a speaker at Ad World, Affiliate World in Dubai, and completed her MBA, but she has also been instrumental in elevating our social media department to the next level. Along with

Amazon Basics You Should Never Overlook in 2022 Podcast (Part 2)

May 23, 2022
The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out

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National Positions Brings Home 9th Communicator Award!

May 16, 2022
Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

How Your Target Generation Acts in the Ecommerce World!

April 19, 2022
Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

5 Ecommerce Strategies You Should Consider in 2022 – And Why They Matter!

April 5, 2022
The world of ecommerce can be cutthroat.  With such a wide variety of products and services available from around the globe, it takes a lot of forethought and planning to ensure your product gets the exposure and interest it deserves. However, finding the right way to boost your sales and profits is certainly not easy when there are just as many ecommerce strategies as products available.  We’ve compiled the top five overlooked options to help you take your business and

10 Questions You Need to Be Asking Your Marketing Agency in 2022 (Part 2)

March 25, 2022
We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla
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