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Locking down your target market is only half the battle. The next step is uncovering how your audience acts and where to target that audience online. You may have produced some of the best digital content on the web, but it’s all a waste if that content isn’t placed where your target audience spends their time. This stands true for all forms of marketing; the exposure is what really delivers the results you’re seeking. So if you don’t have time

Viral. What’s the first thing that comes to mind when you think of that word? It doesn’t paint a pretty picture in your head, does it? But when it comes digital marketing campaigns, “viral” actually means something incredible. It means you did it. You won the Internet. So what does it really take to make a digital marketing campaign go viral? To create a campaign that everyone’s heard of – that everyone’s talking about? It demands a seamless strategy, impeccable

With all that has happened in the world of digital marketing over the past year, knowing how to approach 2018 can be a strategy in and of itself! Every year, we work to bring new and dynamic content straight to your door - to help pull back the curtain and show you what’s happening, changing, or approaching the world of digital marketing. After all - the more you know, the more you can adapt. But before we dive headfirst into

In yesterday’s blog post, we talked about the importance of measuring Key Performance Indicators (KPIs). Today, we want to examine how best to use KPIs to create an agile, iterative campaign that maximizes your ROI. As we illustrated in our last post, there are many KPIs to study depending your campaign (SEO, PPC, social media, Blogging, etc.); but these KPIs don’t exist in a vacuum. You need to constantly be analyzing the KPIs to see if you are improving or

Goals are important to set when it comes to anything from losing weight to budgeting. In this case, goals are imperative when talking about Value Based Marketing. Setting goals that can be measured as you progress in your marketing campaign are of significant value, because over time, you will be able to hopefully exceed the goals that were set. You should establish your goals from the beginning. Since the Internet plays a significant role in marketing campaigns today, you should

Value Based Marketing is a new method to market your company so that it can be found in today’s Internet Age. Value Based Marketing is the result of three different components: being data-driven, analytical, and creative. In order to apply the Value Based Marketing approach, your marketing plan should include all three qualities. Goal Setting At the beginning of your marketing campaign, you should set a goal that will be appropriate for your plan; the plan should have assessable benchmarks