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It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” has been a winning copywriting formula for decades. And Google expects “Expertise, Authority, and Trust” from high-ranking search content. So why should trust matter to

Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be - mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and looking at a site on a traditional browser. In 2016, 12% of adults in the United States strictly used their smartphones for internet access, instead

Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality?  For some, it’s a buzzword. For digital marketers, it’s their bread and butter. It’s also a blessing and a curse. That’s because marketing technology evolves at a rapid pace. As soon as someone masters the

To say we live in a mobile world is an understatement. As a business owner, you're probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it's accessible to everyone, no matter their screen size. Maybe you've run a mobile campaign that targets customers using SMS messages. But have you ever thought about how you could use a mobile device to run your business more efficiently? If not,

Positive Reviews Pro Users, The team at here at National Positions wanted to take a moment to inform you about some updates from Google that will be affecting some of our Positive Review Pro’s functionality settings. Reputation Management, Reviews, & Google: What Has Changed? Reviews are a fantastic driver of business. Often, reviews are the sole or primary factor that determines whether a new or returning client chooses your company over your competitor.  Furthermore, Google’s continued focus on using public