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  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because

People want to eat healthier, feel better and live longer. That desire has caused a boom in the global health and wellness market, which now rakes in almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. That has proved both a blessing and a curse for those marketing nutritional supplements and other wellness products. The industry is growing, but so is the competition. In such cutthroat times, the only way

Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs

2018 is already off to an amazing start. We’ve seen updates from Facebook (again). We’ve seen video content explode.   We’ve seen Google make it even harder for addiction treatment centers to advertise online. The fantastic thing about digital marketing is that it’s always shifting - like a revolving door of marketing opportunities. That’s why CEO Bernard May and Director of Marketing Matt Erickson developed a powerful webinar dedicated to digital marketing trends for addiction treatment centers.  From mobile domination