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Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their doors open by whatever means possible without compromising safety and customer trust. For some businesses, there is no wiggle room to change operations based on

Most brands today use multiple marketing channels to reach consumers. But messaging across these channels isn’t always consistent. You can have engaging social media campaigns, on-point email marketing, and a sleek website, but if they don’t work together, you’re not harnessing their full potential. Say a customer falls in love with a jacket in your brick-and-mortar clothing store but can’t find the item in her size. She pulls out her smartphone, finds the jacket in the size she wants on

Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just

Everybody knows that the holiday season is the busiest time of the year when it comes to consumer spending. It’s no big secret that the holiday season equates to the “gift giving” season, and most people need little prompting to break out their credit cards during this merry time. The average U.S. consumer expects to spend $625 on gifts while celebrating the holidays. Unfortunately, statistics like these have a habit of filling marketers with a cozy sense of complacency. It

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

Over the past year, National Positions’ very own CEO, Bernard May, has been a dedicated, elite member of the Forbes Agency Council. Forbes is a name you're probably familiar with – it's one of the most well-known and respected publications out there – but what is this "Agency Council"? If you haven't heard of the FAC, that's because it's a secret club of sorts. The FAC is an invitation-only community of agency owners and executives from the media world (PR,