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Everybody knows that the holiday season is the busiest time of the year when it comes to consumer spending. It’s no big secret that the holiday season equates to the “gift giving” season, and most people need little prompting to break out their credit cards during this merry time. The average U.S. consumer expects to spend $625 on gifts while celebrating the holidays. Unfortunately, statistics like these have a habit of filling marketers with a cozy sense of complacency. It

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

Over the past year, National Positions’ very own CEO, Bernard May, has been a dedicated, elite member of the Forbes Agency Council. Forbes is a name you're probably familiar with – it's one of the most well-known and respected publications out there – but what is this "Agency Council"? If you haven't heard of the FAC, that's because it's a secret club of sorts. The FAC is an invitation-only community of agency owners and executives from the media world (PR,

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” has been a winning copywriting formula for decades. And Google expects “Expertise, Authority, and Trust” from high-ranking search content. So why should trust matter to

Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be - mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and looking at a site on a traditional browser. In 2016, 12% of adults in the United States strictly used their smartphones for internet access, instead