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Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.

This week National Positions CEO Bernard May welcomes Chief Digital Officer at VF Corporation, Leo Griffin. VF is one of the world's largest footwear and apparel companies, with over 20 brands under its umbrella, including Vans, The North Face, Timberland, Dickies, and JanSport – just to name a few. This deep dive into the world of fashion marketing in the digital ecosystem took us on a tour of every conceivable angle of the fashion industry, including the impact of COVID-19,

This year has been off to a rocky start. No question. The clock struck midnight and we all waved goodbye to 2019 and hello to a new decade, bright-eyed and excited to tackle a brand-new year. Or so we thought. National Positions has seen its way through economic rises and falls before, including the Great Recession of 2008, but 2020 had something new in store that even our seasoned team couldn’t prepare for or see coming: a near-complete economic shutdown.

Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their doors open by whatever means possible without compromising safety and customer trust. For some businesses, there is no wiggle room to change operations based on

Most brands today use multiple marketing channels to reach consumers. But messaging across these channels isn’t always consistent. You can have engaging social media campaigns, on-point email marketing, and a sleek website, but if they don’t work together, you’re not harnessing their full potential. Say a customer falls in love with a jacket in your brick-and-mortar clothing store but can’t find the item in her size. She pulls out her smartphone, finds the jacket in the size she wants on

Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just