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Picture this... Your customer spots your product on Instagram, Googles it, clicks a retargeting ad a week later, and finally makes a purchase after opening your email. This multi-touch journey is the new norm, and while it’s great for customer engagement, it’s a nightmare for tracking what’s working. Enter cross-channel attribution—the secret sauce for understanding customer journeys and making your marketing dollars count. Ready to simplify the complex? Let’s dive in!   The Complex Customer Journey: Why It’s Tough to

The digital marketing landscape is buzzing with options—social media, search engines, video platforms, and more. While having many choices is exciting, it can also be overwhelming for brands trying to make sense of it all. This is where mastering your media mix becomes critical. A well-crafted media mix ensures your brand reaches the right audience, at the right time, on the right platform—maximizing ROI and driving growth. Here’s how to make it work for your business in 2025.   What

  The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year for many businesses, there’s no better moment to engage customers and boost revenue. Here are some holiday marketing ideas and strategies to help you stand out and thrive this season.   Why Holiday Marketing Campaigns Are Essential A well-executed holiday marketing campaign can make all the difference

Whether you’re ready or not, the holiday rush is just around the corner—and for many, it's already begun. But before you hit the back button, stick with us for a moment.  At National Positions, we want to share some vital insights and strategies to help you get your brand ready for the busiest shopping season of the year.   What BFCM Consumer Behavior Is Tells Us Despite inflation and economic uncertainty, holiday spending is forecast to remain strong in 2024,

At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re not always the perfect fit for every project or client. Instead, we want to share a simple, effective method that leverages two accessible tools: Canva and CapCut. With a bit of creativity and these easy-to-use resources, you can produce thumb-stopping visuals for ads and social media without breaking the bank.   Check out the

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives