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5 Ways to Build Profitable Ad Campaigns This Holiday Season

October 6, 2021
The season to be merry is quickly coming closer, and it serves as the perfect time to build a brilliant marketing campaign. If you’re looking for actionable ideas for effective holiday marketing and holiday-specific ad campaigns for the season, you’re in the right place.  We’ll discuss five strategies to work into your campaigns that could take them to the next level before you can say “Ho ho ho!” The holiday season is truly a great time for marketing campaigns. According

5 Landing Page Tests You Need To Be Running

August 16, 2021
When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

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7 Paid Media Metrics That Matter MORE Than Clicks

July 22, 2021
We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn't really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 ad clicks with 10 sales conversions? Exactly. The 20% conversion rate with 50 clicks is worth far more than the 1% conversion rate with 100

Podcast Alert! Apple iOS vs. Facebook (Part 1)

July 16, 2021
Every advertiser and marketer using Facebook and Instagram ads is asking the same question right about now...“What the heck is going on?!”  As Apple’s latest iOS update has sent performance plummeting in recent weeks, we decided to pick the brains of some of the best social media minds at National Positions to unpack what is happening. And we are doing this in podcast form. Welcome to Apple iOS vs. Facebook Part 1!     In this episode of Digital Breakthroughs,

Building a Marketing Budget? Here Is What You Need to Know

May 27, 2021
Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while

5 A/B Tests to Generate More Profitable Results

April 20, 2021
A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you
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