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While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sales and thinking about what is on the 2023 horizon. History has taught us that you can rarely think too far ahead when strategizing your marketing approach. Between a looming economic downturn (or stagnation), shifting social media attention, and budgets getting tighter, now is the time to consider what the marketing chess board

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’