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First-party data is data that is collected directly from your website by YOU, the owner of the site.  This can include information such as sales conversion user information, the items customers have purchased, and any other interactions they have had with the site that are trackable. In contrast, third-party data is data that is collected by a company other than the website owner, often through the use of tracking cookies. And cookies are already on their way out the door.

YouTube Shorts and TikTok are two popular short-form video platforms that have gained a lot of traction in recent years.  Both platforms allow users to create and share short videos, usually lasting less than a minute, but there are some key differences between the two. Audience, engagement, and content styles are just some major differences. While some may consider all short-form videos the same, this couldn't be further from the truth. Here are five ways in which YouTube Shorts is

If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently. Let's call it "continuous scrolling search results." Searching something like "men's jeans" gives you a list of results that continues to populate rather than the traditional page one, two, three, etc. When you reach the bottom of the results, more results populate! This does not happen all the time - which is interesting.  Searching "cool men's jeans," the results default

Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.  This approach is becoming increasingly important as customers expect a consistent experience whether they are interacting with a brand online, in-store, or scrolling on their phones.     In short, there are no straight lines in marketing anymore (those were the days), so you need to be everywhere your customers are searching and considering their next purchase. So we're bringing you seven

As the digital marketing world evolves and technology advances, digital marketing has become an essential component of a successful business strategy.  In 2023, the digital marketing landscape is expected to continue to change, with new trends and strategies emerging across every conceivable marketing channel.  So whether you have been marketing your brand for decades or are just getting started, we have something for you. Just remember, you don't need to do everything! Start with one or two that fit your

Marketing During a Recession There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year. Buying habits will pivot, customer needs will change, and attention will shift—but your customers will continue to purchase. A recession does not mean the economic machine stops, nor will our clients’ marketing campaigns.    Here are some things to think about when it comes to marketing during