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Google Paid Search Advertisements Testing Display of Click Counts

June 21, 2011
Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

How to Use Your Website to Create and Capture More Leads

April 27, 2011
There are so many exciting new ways to use the Internet to grow your business. Which is to say, there are many powerful ways to use the web to get your business found by more potential customers. But when people find your business online and they come to your website, you want to make sure you are capturing as many leads as possible. The better you are able to create and capture leads, the more traffic you'll be able to

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Watch our recorded webinar and get a FREE Conversion Audit!

April 15, 2011
National Positions CEO Bernard May and Creative Director Matt Vandewovwer led our webinar, "How to Convert Traffic Into MORE Leads and Sales." We've posted the webinar on our site with the corresponding slides. Learn how to use your website to maximize your profits. Click here to watch the webinar and get a FREE Conversion Audit!

Google Introduces Social Search with +1 Button

March 31, 2011
On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

How to reduce your website’s bounce rate

March 17, 2011
Conversion and getting a strong ROI is the biggest Internet Marketing concern in 2011. SEO is now more commonly practiced, making your business search space much more saturated. Getting top rankings in the search engines is essential to improving your online exposure to grow your business, but this is getting more expensive. That's why you need to focus on conversion optimization. For all the time and resources spent on driving traffic to your company, you need to make sure you're

Online Shoppers Take Some Time to Convert

March 7, 2011
A new study by NetElixir will help you feel better about your SEO results. Shoppers are back to buying in this economy, it's just taking them a longer time to buy. The study says that the time between getting online shoppers engaged and the actual purchase is a long time. Researchers believe that consumers are taking a longer time to actually make a purchase because they are doing thorough research online. They are price checking and gathering more information and

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