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The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

There are so many exciting new ways to use the Internet to grow your business. Which is to say, there are many powerful ways to use the web to get your business found by more potential customers. But when people find your business online and they come to your website, you want to make sure you are capturing as many leads as possible. The better you are able to create and capture leads, the more traffic you'll be able to

National Positions CEO Bernard May and Creative Director Matt Vandewovwer led our webinar, "How to Convert Traffic Into MORE Leads and Sales." We've posted the webinar on our site with the corresponding slides. Learn how to use your website to maximize your profits. Click here to watch the webinar and get a FREE Conversion Audit!

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

Conversion and getting a strong ROI is the biggest Internet Marketing concern in 2011. SEO is now more commonly practiced, making your business search space much more saturated. Getting top rankings in the search engines is essential to improving your online exposure to grow your business, but this is getting more expensive. That's why you need to focus on conversion optimization. For all the time and resources spent on driving traffic to your company, you need to make sure you're