BLOG

If you’re a business owner, you want to make sure that every dollar you put into your marketing campaign counts, but you can’t measure your return on investment without a thoughtful approach. In this blog post we’re going to explain how to measure your campaign’s ROI. Think Before You Act Don’t just start a campaign for SEO, PPC or Facebook advertising and see what happens. If you do that, you’ll always be successful…at seeing what happens. But you won’t have

Happy Friday, everyone! Since it's Friday, we wanted to get back to the basics. And for the foundation of your Internet marketing strategy, you need to be quite familiar with The Golden Triangle, a marketing term which represents the top-left portion of the webpage where the visitors' attention is naturally drawn. The Golden Triangle has a big impact on how successful you are at getting your website found online (whether it's via organic search results, paid ads or social media)

The good folks over at Kissmetrics have an interesting new infographic on the 6 Steps to Selling More. We really recommend checking this out. (In fact, you should take a look at all of Kissmetrics' marketing infographics.) Getting found online is the foundation of your company's success. And for better exposure and more qualified leads, you need a powerful marketing campaign that's utilizing SEO, PPC and social media marketing. However, there's more to your success than just driving traffic; converting

The good people over at Kissmetrics have a great blog post on losing sales by giving your prospects too many choices. As usual, we think they're marketing advice is insightful. Aside from recommending their post, which goes into great detail about the different ways to boost conversion rates by giving the prospect very specific goals to achieve, we wanted to expand a bit on the idea of narrowing the sales funnel. Often when a new client signs up with us

Google is merging social media and search results. The major search engine Google is now showing recommendations on search results from friends on social media sites such as Facebook and Twitter. These recommendations are based on what social media accounts you have linked to Google. So how do you use this feature on Google to benefit your company and as part of your Internet marketing strategy? The answer is simple. First, you need to optimize your content so that it

The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst