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Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An experience geared toward value exchange tends to be a much better one; thus, your customers will be much happier, ensuring a high retention rate and

National Positions has launched a new Lead Nurturing program designed to help companies “close the marketing loop” in the following ways: • Generate and capture more leads • Increase conversions, upsells and customer retention • Strengthen customer relationships • Make the most out of every visitor to a company website In this blog post we wanted to talk about why lead nurturing is such a powerful online marketing tool and how you can use it to increase conversions, sales and

If you’re a business owner, you want to make sure that every dollar you put into your marketing campaign counts, but you can’t measure your return on investment without a thoughtful approach. In this blog post we’re going to explain how to measure your campaign’s ROI. Think Before You Act Don’t just start a campaign for SEO, PPC or Facebook advertising and see what happens. If you do that, you’ll always be successful…at seeing what happens. But you won’t have

Happy Friday, everyone! Since it's Friday, we wanted to get back to the basics. And for the foundation of your Internet marketing strategy, you need to be quite familiar with The Golden Triangle, a marketing term which represents the top-left portion of the webpage where the visitors' attention is naturally drawn. The Golden Triangle has a big impact on how successful you are at getting your website found online (whether it's via organic search results, paid ads or social media)

The good folks over at Kissmetrics have an interesting new infographic on the 6 Steps to Selling More. We really recommend checking this out. (In fact, you should take a look at all of Kissmetrics' marketing infographics.) Getting found online is the foundation of your company's success. And for better exposure and more qualified leads, you need a powerful marketing campaign that's utilizing SEO, PPC and social media marketing. However, there's more to your success than just driving traffic; converting

The good people over at Kissmetrics have a great blog post on losing sales by giving your prospects too many choices. As usual, we think they're marketing advice is insightful. Aside from recommending their post, which goes into great detail about the different ways to boost conversion rates by giving the prospect very specific goals to achieve, we wanted to expand a bit on the idea of narrowing the sales funnel. Often when a new client signs up with us