BLOG

National Positions is excited to announce our newest internet marketing solution designed to provide businesses with everything they need to stay ahead of the competition in today's ever-evolving, highly competitive and highly sophisticated online marketplace. National Positions' Solutions Based Internet Marketing program offers businesses the power to create custom campaigns built around the most adaptable and comprehensive services available. This innovative program provides businesses with the building blocks for success--from marketing analysis to SEO, content marketing to email marketing, social media to

Driving traffic to your site is the first half of the online marketing battle, but it's definitely not all of it. And, with organic search becoming increasingly sophisticated, conversion is absolutely essential. If you think that having accurate, accessible Contact Us information on your website is enough when it comes to a calls-to-action, well, I hate to be the barer of bad news....but that's just not going to cut it. Calls-to-action are an integral part of a successful conversion strategy

When it comes to Internet marketing, getting visitors to your site is only half the battle. In social media marketing, there are metrics that matter--likes, shares, retweets--but they're certainly not the whole story.The same applies to your overall marketing strategy. While gaining leads and driving traffic are utterly essential, and certainly signs of a successful online marketing strategy--they are not the end of the road by any means. The ultimate goal of any online marketing campaign is to grow your

Getting found online is essential. But you need to take traffic through your site, not just to it. In order to be successful online, you need to make sure your visitors are getting what they want from—and where they need to go on—your site, so you can get the conversion, and even the rankings, you’re after. How can a user-friendly site improve your search rankings? It’s simple. Today, as the folks over at Hubspot put it, SEO is not just

Live chat gives your business the chance to interact and engage with customers online, in ways you only used to be able to do offline when they called over the phone or appeared at your door. Chatting with your site visitors allows you to talk to them in real-time, adding dimension to your business and giving customers a real person with whom to connect, all of which has the power to increase conversion. But while live chat has the potential

Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An experience geared toward value exchange tends to be a much better one; thus, your customers will be much happier, ensuring a high retention rate and