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It's all in the mind--or rather, the mindset. If you're competing in the digital marketing arena, you've had to think some about growth optimizing, and if you haven't, it's time to start. Digital marketing has entered a new phase that is more data-driven and adaptable than ever. Here are the keys to understanding and adopting a new marketing mindset, one that leads beyond counting up clicks and likes to produce true, sustained growth. What is Digital Growth Optimizing? Built on

You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when you build relationships with visitors to your website. In this post we’ll look at how the new Relationship Marketing works online, and specifically, how to:

Optimizing your checkout page is crucial if you want to increase sales and stop customers that are moments away from completing their purchases from jumping ship right in those crucial final stages of conversion. Shopping cart abandonment is one of the biggest conversion hurdles that e-commerce sites struggle to overcome. As an ecommerce site, it's ultimately your job to make it as easy as  possible for shoppers to purchase your products. Yet somehow, the average ecommerce site suffers from shopping

Analogies are awesome tools for furthering our understanding of any given situation, but when it comes to getting a firm handle on what can otherwise be fairly complex concepts like SEO and Internet marketing, they're incredibly helpful. That's why we're sharing one of our favorite SEO analogies to help you understand the basics behind Internet marketing and get to the root of what the best online marketing services set out to accomplish, and how they go about doing that. Internet

Whether you're a brick and mortar business or an eCommerce retailer, we're sure you all know that, well, it's that time of year again. It's time to break out the holiday decorations, get the pies in the oven, get your seasonal spirit on. This is your peak season.  It's the peak shopping season, which means--if you play your cards right--it should make it your peak sales season too. This is the time to drive new business and turn current customers

Many of us have experienced the phenomenon once known as a Tupperware Party.  If you haven’t attended one yourself, you probably know someone who has. Hosted at the home of a female friend or acquaintance, they were gatherings where women could socialize over finger food while purchasing mass quantities of food storage containers.  The relaxed social atmosphere of the parties helped remove the direct “sales-y” feeling that had in past accompanied product purchases, and built a business that would ultimately