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It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, social engagement, and far beyond. The mindset since the birth of digital marketing has been “the more attention you command, the more you can sell.”

Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

By Rochelle Burnside on September 9th, 2019 at 4:15 pm   Everyone and their dog has a blog now, so if you’re using it the same way as your competition, it might not yield the high ROI you were expecting. Businesses that prioritize blogs are thirteen times more likely to see a positive ROI, and it’s an inexpensive technique to generate more traffic and leads — if you’re doing it right. But this requires standing out from the crowd and giving

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality?  For some, it’s a buzzword. For digital marketers, it’s their bread and butter. It’s also a blessing and a curse. That’s because marketing technology evolves at a rapid pace. As soon as someone masters the