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When COVID first hit, many brands were left scrambling to rethink their whole ad messaging strategy. Expedia’s globe-trotting garden gnome was put on house arrest, and the Charmin bears went into early hibernation. Ads featuring vacationers frolicking on white sandy beaches suddenly became irrelevant (if not cruel) amid announcements of lockdowns and mask mandates. But it hasn’t been all bad news. The pandemic has given brands the opportunity to show their softer side. And one thing we’ve seen consistently since

Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google

It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, social engagement, and far beyond. The mindset since the birth of digital marketing has been “the more attention you command, the more you can sell.”

Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

By Rochelle Burnside on September 9th, 2019 at 4:15 pm   Everyone and their dog has a blog now, so if you’re using it the same way as your competition, it might not yield the high ROI you were expecting. Businesses that prioritize blogs are thirteen times more likely to see a positive ROI, and it’s an inexpensive technique to generate more traffic and leads — if you’re doing it right. But this requires standing out from the crowd and giving

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your