BLOG

For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions.  Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our company the opportunity to be featured alongside other notable industry professionals, experts, and thought leaders.  So, rather than just talk about our experience over the

SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is not created equal in 2021—not to your customers and certainly not to Google. Just a few years ago, as long as your content had the

In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new strategic marketing framework that we use for all our clients so you, too, can add it to your marketing toolbox for 2021.   We call

Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

When COVID first hit, many brands were left scrambling to rethink their whole ad messaging strategy. Expedia’s globe-trotting garden gnome was put on house arrest, and the Charmin bears went into early hibernation. Ads featuring vacationers frolicking on white sandy beaches suddenly became irrelevant (if not cruel) amid announcements of lockdowns and mask mandates. But it hasn’t been all bad news. The pandemic has given brands the opportunity to show their softer side. And one thing we’ve seen consistently since

Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google