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Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple.  These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak.    When In Doubt - Go Live! Then there

If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions.  You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.   

In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in the digital marketing world.  Sure, options have expanded to encompass a variety of channels for outreach and advertising, but SEO stands as an ever-evolving practice that we all rely on. Even if every other advertising and promotional channel evaporated tomorrow, your SEO efforts would stay alive and mature like a long-term stock investment. But even though it’s stood the test of time, few

With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,

Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA),  The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more.  For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond.  This year, we are proud to announce that we have taken home two awards from a brand new awards category​​—Marketing Effectiveness!  The emerging awards category recognizes