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Out of the many changes that have taken place over the past few years in the world of digital marketing, there may be none more profound than the relationship between agencies and the businesses they are partnered with. In every passing year, there are as many new professionals, experts, and agencies as there are new digital marketing trends. But are all agencies created equal? Absolutely not. While it seems that every agency out there claims to have its own “secret

It seems like everyone these days is starting an ecommerce business.  You likely followed this overly simplified process: Find a supplier or distributor. Set up an ecommerce store online on Shopify or WooCommerce. Profit! Though the average success rate of an ecommerce store is only about 10%.  As a marketing broker, I’ve connected many ecommerce companies to the right marketing partners. Through these conversations I’ve identified 3 key ways ecommerce businesses could strengthen their funnels. So if you have an

Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple.  These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak.    When In Doubt - Go Live! Then there

If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions.  You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.   

In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in the digital marketing world.  Sure, options have expanded to encompass a variety of channels for outreach and advertising, but SEO stands as an ever-evolving practice that we all rely on. Even if every other advertising and promotional channel evaporated tomorrow, your SEO efforts would stay alive and mature like a long-term stock investment. But even though it’s stood the test of time, few

With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit