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The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.  This approach is becoming increasingly important as customers expect a consistent experience whether they are interacting with a brand online, in-store, or scrolling on their phones.     In short, there are no straight lines in marketing anymore (those were the days), so you need to be everywhere your customers are searching and considering their next purchase. So we're bringing you seven

As the digital marketing world evolves and technology advances, digital marketing has become an essential component of a successful business strategy.  In 2023, the digital marketing landscape is expected to continue to change, with new trends and strategies emerging across every conceivable marketing channel.  So whether you have been marketing your brand for decades or are just getting started, we have something for you. Just remember, you don't need to do everything! Start with one or two that fit your

Marketing During a Recession There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year. Buying habits will pivot, customer needs will change, and attention will shift—but your customers will continue to purchase. A recession does not mean the economic machine stops, nor will our clients’ marketing campaigns.    Here are some things to think about when it comes to marketing during

While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sales and thinking about what is on the 2023 horizon. History has taught us that you can rarely think too far ahead when strategizing your marketing approach. Between a looming economic downturn (or stagnation), shifting social media attention, and budgets getting tighter, now is the time to consider what the marketing chess board