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AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the future of people in general?  Some see these advancements as the beginning of the end for creators across the spectrum of content. Others see AI as the next advancement in the world of content creation and that fighting it is simply a lost cause.  Regardless of your position, ignoring

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

Omnichannel marketing is a strategy that focuses on providing a seamless customer experience across all channels and touchpoints.  This approach is becoming increasingly important as customers expect a consistent experience whether they are interacting with a brand online, in-store, or scrolling on their phones.     In short, there are no straight lines in marketing anymore (those were the days), so you need to be everywhere your customers are searching and considering their next purchase. So we're bringing you seven

As the digital marketing world evolves and technology advances, digital marketing has become an essential component of a successful business strategy.  In 2023, the digital marketing landscape is expected to continue to change, with new trends and strategies emerging across every conceivable marketing channel.  So whether you have been marketing your brand for decades or are just getting started, we have something for you. Just remember, you don't need to do everything! Start with one or two that fit your