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Thanks to the rising emphasis on user-experience and the increasing clout of quality content, Content Marketing has become one of the most essential components of digital marketing today. Content has always been king, "getting social" has been a common piece of marketing advice for a number of years, and even Google is telling businesses they need to be focusing on what giving users really want. But a number of businesses still struggle to understand what all of that really means, and

The great thing about eBooks is that you can usually offer them for free in exchange for the users contact information. This is a great way to gain leads, but what should you be doing to make sure that you’re delivering a well-written eBook? Here are some important components that you need to incorporate. Cover and Title Your eBook should give off a sense of professionalism from the cover page. It’s the first thing that readers will see, so you