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In today's digital landscape, search advertising has proven to be a powerful tool for businesses seeking to promote their products and services online. With an average return on investment of 200% (or $2 for every $1 spent), pay-per-click (PPC) advertising has become a go-to strategy for marketers.  However, as marketing costs continue to rise, it's crucial to optimize your search campaigns to ensure they deliver the desired results. In this blog, we'll explore the latest data and insights to shed

Get ready for an extraordinary journey into the realm of artificial intelligence. We've entered a new reality where AI is not just a futuristic risk, but a delightful companion in our industries. It's like having a genius sidekick at our fingertips. This AI revolution is reminiscent of the internet's game-changing arrival in the mid-90s. Opinions on AI are divided—some see it as an incredible advancement, while others approach it with skepticism. But let's focus on the exciting world of marketing

As an eCommerce store owner, you may have experienced the frustration of low conversion rates, despite having high traffic on your Shopify store. This is where Conversion Rate Optimization (CRO) comes in. CRO is the process of continuously improving the user experience on your website to increase the percentage of visitors who take a desired action, such as making a purchase.  But getting to the “buy now” stage is easier said than done. From your product page design and category

In today's world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape. While focusing on ROI is essential, this mindset has caused many businesses to neglect the potential revenues hidden within their marketing funnels and sales pipelines.   Breaking Through: Top-of-Funnel Awareness Consider a recent interaction with a personal trainer who wanted to improve her marketing strategy. We identified numerous areas to focus on, from website content to conversion rate optimization.

AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the future of people in general?  Some see these advancements as the beginning of the end for creators across the spectrum of content. Others see AI as the next advancement in the world of content creation and that fighting it is simply a lost cause.  Regardless of your position, ignoring

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach