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In the early days of online search, there were easy ways to manipulate search results and gain first page rankings for your website.  While this worked for quite a few years, eventually Google became interested in rewarding websites for providing an all-around quality user experience to their visitors. Newer algorithm updates and the continued sophistication of search engine crawlers have made most tactics unsuccessful.  Adding a blog extension or Facebook page might help for a short term but can backfire

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

Content marketing is more crucial than ever when it comes to effective, innovative digital marketing. As most digital marketing companies know, offering a comprehensive range of Internet marketing services is the key to getting companies the authority and the visibility that they're looking for online--and no one is more familiar with this than National Positions President, Bernard May, and head of Content and Social Marketing, Tiffany Sands. In recent months, and even years, there has been a growing focus on

Thanks to the rising emphasis on user-experience and the increasing clout of quality content, Content Marketing has become one of the most essential components of digital marketing today. Content has always been king, "getting social" has been a common piece of marketing advice for a number of years, and even Google is telling businesses they need to be focusing on what giving users really want. But a number of businesses still struggle to understand what all of that really means, and

The great thing about eBooks is that you can usually offer them for free in exchange for the users contact information. This is a great way to gain leads, but what should you be doing to make sure that you’re delivering a well-written eBook? Here are some important components that you need to incorporate. Cover and Title Your eBook should give off a sense of professionalism from the cover page. It’s the first thing that readers will see, so you