BLOG

There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content?  According to search engines like Google, it’s content that is informative, well-written, engaging, and that helps establish your expertise in your industry. Whether you run an office supply site or manage a busy law practice, users – and

Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content--what content marketers call your Content Pillar--and then building out from there allows brands to take their content further and get more from their content marketing

If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to be a seen primarily as a  vehicle for delivering keywords to search engine crawlers. Internet marketers focused largely on creating content into which keywords could

In the early days of online search, there were easy ways to manipulate search results and gain first page rankings for your website.  While this worked for quite a few years, eventually Google became interested in rewarding websites for providing an all-around quality user experience to their visitors. Newer algorithm updates and the continued sophistication of search engine crawlers have made most tactics unsuccessful.  Adding a blog extension or Facebook page might help for a short term but can backfire

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

Content marketing is more crucial than ever when it comes to effective, innovative digital marketing. As most digital marketing companies know, offering a comprehensive range of Internet marketing services is the key to getting companies the authority and the visibility that they're looking for online--and no one is more familiar with this than National Positions President, Bernard May, and head of Content and Social Marketing, Tiffany Sands. In recent months, and even years, there has been a growing focus on