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If there's content on a website and no one is around to read it, is it marketing? Maybe, but it's not very effective. Getting an audience in front of your content is the most basic, but also one of the most critical parts of content marketing, and organic search traffic is incredibly important to the long-term success of your content. Reports of SEO's death have been greatly exaggerated. The cliche "SEO is dead" really refers to the grind-house article and

In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service--and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with the vendor. Reaching the right audience with the right message at the right time is what sets strategic content marketing apart from the rest. We

A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed--where should they go and how do you get them there? Essentially all content promotion occurs through three main media channels. Paid, Owned, and Earned Media: the trifecta of content marketing channels. POEM, as some

There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content?  According to search engines like Google, it’s content that is informative, well-written, engaging, and that helps establish your expertise in your industry. Whether you run an office supply site or manage a busy law practice, users – and

Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content--what content marketers call your Content Pillar--and then building out from there allows brands to take their content further and get more from their content marketing

If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to be a seen primarily as a  vehicle for delivering keywords to search engine crawlers. Internet marketers focused largely on creating content into which keywords could