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Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you're looking to get the most out of your content marketing. As human beings it is only natural to rush to judgment about all aspects of an online experience--especially when something is as subjective as content.  This desire to dissect and interpret reaches branded content as

Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, but there are a lot of common factors that all pieces of great content share. 1. Great Content Has a Purpose Great content takes us

These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that insight into what you share and the ways you engage your customers online. These are brands that customers trust as influencers in their industries and

If there's content on a website and no one is around to read it, is it marketing? Maybe, but it's not very effective. Getting an audience in front of your content is the most basic, but also one of the most critical parts of content marketing, and organic search traffic is incredibly important to the long-term success of your content. Reports of SEO's death have been greatly exaggerated. The cliche "SEO is dead" really refers to the grind-house article and

In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service--and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with the vendor. Reaching the right audience with the right message at the right time is what sets strategic content marketing apart from the rest. We

A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed--where should they go and how do you get them there? Essentially all content promotion occurs through three main media channels. Paid, Owned, and Earned Media: the trifecta of content marketing channels. POEM, as some