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Lead generation is how businesses take complete strangers and make them into fans. That’s quite a bit of magic when you think about it. Old school variations of lead generation usually involved interrupting someone in the middle of dinner with an unsolicited phone call. Today, organizations have more savvy tools at their disposal thanks to technology – ones that are less likely to annoy that fish you are trying to hook. Social media shares and likes take you places telemarketing

Education doesn’t have to be boring. When it comes to introducing prospects to your brand or teaching old customers new tricks, you can Make an Animated GIF to Educate Users. Find out more about this popular way to build online PR in today’s newest post, Growth Tactic #34 for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Make an Animated GIF to Educate Users If

Are you looking to boost blog engagement by adding a new type of post to your rotation? Check out Growth Tactic #32 to learn how you can turn a little interview into a big piece of video content for your site. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan: Exclusive Q & A Post. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Exclusive Q &

15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

Are your customers and prospects contacting you regularly with the same old questions? Learn how to provide them with the answers they crave, while simultaneously creating fresh, new content for your blog. Growth Tactic #27: Turn FAQs into a Blog Series is today’s tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017!  Overview – Turn FAQs into a Blog Series They’ve got questions and you’ve got

TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for