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  The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year for many businesses, there’s no better moment to engage customers and boost revenue. Here are some holiday marketing ideas and strategies to help you stand out and thrive this season.   Why Holiday Marketing Campaigns Are Essential A well-executed holiday marketing campaign can make all the difference

Whether you’re ready or not, the holiday rush is just around the corner—and for many, it's already begun. But before you hit the back button, stick with us for a moment.  At National Positions, we want to share some vital insights and strategies to help you get your brand ready for the busiest shopping season of the year.   What BFCM Consumer Behavior Is Tells Us Despite inflation and economic uncertainty, holiday spending is forecast to remain strong in 2024,

At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re not always the perfect fit for every project or client. Instead, we want to share a simple, effective method that leverages two accessible tools: Canva and CapCut. With a bit of creativity and these easy-to-use resources, you can produce thumb-stopping visuals for ads and social media without breaking the bank.   Check out the

As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context, it is worthwhile to examine the lessons learned from the past, particularly the impact of advertising budget cuts during the 2007-2009 recession.  By comparing historical data and outcomes, we can gain insights into the consequences of reducing marketing efforts and understand why some brands were able to weather the storm

Well, it's about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we will all need to contend with. In times of financial uncertainty, businesses often wonder how to navigate the storm and emerge stronger in the digital landscape.  In this blog post, we'll answer some key questions about marketing during a recession and provide practical strategies to

In the dynamic world of digital marketing, staying ahead of the curve is crucial for businesses looking to maximize their return on investment. In 2023, marketing agencies have witnessed a significant shift in the industry landscape, particularly when it comes to rising marketing costs. This is likely due to natural changes that exist in ecommerce, changing customer preferences, as well as a recession likely on the horizon.     As paid search advertising becomes increasingly competitive regardless of industry, marketers