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How to Hone Your Brand Voice to Perfection

June 15, 2018
The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply by the way we speak. Our brand voice matters. The same goes for brands. Just as every person has a unique way of expressing themselves,

Your 100-Day Digital Growth Plan Complete!

May 26, 2017
What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

10 Marketing Trends
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Growth Tactic #100 Keep Sharing on Social for More Promotion

May 25, 2017
Your new blog post is the Hope Diamond of all blog posts. It glimmers and shines on your website. Don’t keep it hidden in the dark – make it sparkle in front of an even bigger crowd. How? Promote, promote, promote! Learn how to Keep Sharing on Social for More Promotion (without annoying or boring your readers). Welcome to Growth Tactic #100, the final piece in your 100-Day Digital Growth Plan. Congratulations--you've graduated! OVERVIEW: Keep on Sharing on Social for

Growth Tactic #99 Stand Out in the Crowd to Get Your Business Seen

May 24, 2017
What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Growth Tactic #97 Timing is Everything–Schedule Emails

May 22, 2017
Let’s face it: people get busy, so responding to your email might not be their top priority. Luckily, today’s growth tip will help you avoid the pain of having an empty inbox. When you schedule emails with care, you'll reach the right people at the right time. Learn how, in Timing is Everything--Schedule Emails. It's Growth Tactic #97, up next in your 100-Day Digital Growth Plan. OVERVIEW: Timing is Everything--Schedule Emails   In the world of business, timing can make or break

Growth Tactic #94 Make a Competitor Comparison Chart

May 17, 2017
How often have you wondered about the best way to make your company stand apart from its competitors? Here's a no-fail tip for taking your business to the top with a competitive analysis. Differentiating your brand from its competitors will show your clients why your product or service out-performs others. Find out how in Growth Tactic #94, Make a Competitor Comparison Chart. It’s next up in your 100-Day Digital Growth Plan. OVERVIEW--Make a Competitor Comparison Chart It’s important to know what’s out
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