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The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website.  Conversion optimization is important for the success of these strategies. Visitors to your website usually need to be guided through a meticulously planned customer journey so they can become paying customers with as little friction as possible. This is easier

For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions.  Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our company the opportunity to be featured alongside other notable industry professionals, experts, and thought leaders.  So, rather than just talk about our experience over the

SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is not created equal in 2021—not to your customers and certainly not to Google. Just a few years ago, as long as your content had the

The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018.   Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of consumers over age 12 listen to podcasts, mostly on mobile apps. Thanks to the exponential growth of technology, starting a podcast has never been easier.

Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, social engagement, and far beyond. The mindset since the birth of digital marketing has been “the more attention you command, the more you can sell.”