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Get ready for an extraordinary journey into the realm of artificial intelligence. We've entered a new reality where AI is not just a futuristic risk, but a delightful companion in our industries. It's like having a genius sidekick at our fingertips. This AI revolution is reminiscent of the internet's game-changing arrival in the mid-90s. Opinions on AI are divided—some see it as an incredible advancement, while others approach it with skepticism. But let's focus on the exciting world of marketing

As an eCommerce store owner, you may have experienced the frustration of low conversion rates, despite having high traffic on your Shopify store. This is where Conversion Rate Optimization (CRO) comes in. CRO is the process of continuously improving the user experience on your website to increase the percentage of visitors who take a desired action, such as making a purchase.  But getting to the “buy now” stage is easier said than done. From your product page design and category

In today's world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape. While focusing on ROI is essential, this mindset has caused many businesses to neglect the potential revenues hidden within their marketing funnels and sales pipelines.   Breaking Through: Top-of-Funnel Awareness Consider a recent interaction with a personal trainer who wanted to improve her marketing strategy. We identified numerous areas to focus on, from website content to conversion rate optimization.

AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the future of people in general?  Some see these advancements as the beginning of the end for creators across the spectrum of content. Others see AI as the next advancement in the world of content creation and that fighting it is simply a lost cause.  Regardless of your position, ignoring

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social