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It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand promotion and valuable company-consumer interaction. Come to our webinar tomorrow “How to Use Social Media to Grow Your Business” to learn how Facebook and other social media sites can give your business measurable results. Many businesses strive to multiply the

Panda 2.2? The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had

In just a few years, Twitter has profoundly altered the way people communicate and share information. There are over 250 million people using Twitter, and that number continues to climb every month. In 140 characters or less, people share instant news about what they're doing on a day-to-day basis. As a result, Twitter offers businesses a tremendous marketing resource. If you can harness the power of Twitter, you can dramatically increase your online exposure to get found by potential customers

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

Given our last two posts on blogging for business (how to drive traffic and how to create leads) we'd like to share one of our National Positions University videos: "How to generate search friendly content for my website?" You want to create plenty of search engine friendly content. This is because quality organic content is great for your site’s rankings. Google loves dynamic content. The more unique content your site has, the more relevant your site is viewed in the

Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little