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In a post-Panda Update SEO world, we're all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you're wondering what are the content guidelines for creating quality, user-friendly content, look no further than this post on Google's Webmaster Blog. In the post Google lays out pretty clearly what it is seeking from your website's content in order for you to get ranked on the

With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from rankings. Whether you’re a large corporation or small mom-and-pop business, SEO can really make a remarkable difference in your online business. Part of a great

It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand promotion and valuable company-consumer interaction. Come to our webinar tomorrow “How to Use Social Media to Grow Your Business” to learn how Facebook and other social media sites can give your business measurable results. Many businesses strive to multiply the

Panda 2.2? The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had

In just a few years, Twitter has profoundly altered the way people communicate and share information. There are over 250 million people using Twitter, and that number continues to climb every month. In 140 characters or less, people share instant news about what they're doing on a day-to-day basis. As a result, Twitter offers businesses a tremendous marketing resource. If you can harness the power of Twitter, you can dramatically increase your online exposure to get found by potential customers

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the