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Even in today’s world of social media, the power of the press release cannot be ignored. Whether you’re announcing a new product, a new location or even a new hire, it’s a good idea to get the word out to your buddies in the media. However, a poorly written press release is about as valuable as the paper it’s printed on (which is nothing, because no one prints things anymore). Here are few tips to ensure that your press release

Your website cannot drive web traffic and sales as easily or cheaply as recently as two or three months ago. To profitably increase search engine rankings, traffic and sales, you must diversify your marketing campaigns to take advantage of undervalued distribution channels on the web. In the last 12 months, Google has made several major changes to its search engine algorithm, most notably the Panda Update and the Penguin Update. Due to these algorithm changes, black hat SEO tactics, such

Another day, another SEO game changer thanks to our good friends in Mountain View. Google's search team announced that the search giant has launched a new search algorithm update that will penalize websites that have committed copyright infringement. For over a year, the SEO industry has been adapting to Google's Panda Update, which puts a huge premium on unique, quality content. Thanks to Panda, any site that features duplicated content has been severely penalized by Google and seen a huge

Whenever a video or blog is posted, the hopes are for it to go viral so it can reach a massive audience. While this might not always happen, there are some ways that you can increase the chances of your content going viral. User Experience The first way you can do is to increase the user experience. When you post blogs to your Facebook, Google+ or Linkedin, you have the option to select an image from your blog that will

In a post-Panda Update SEO world, we're all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you're wondering what are the content guidelines for creating quality, user-friendly content, look no further than this post on Google's Webmaster Blog. In the post Google lays out pretty clearly what it is seeking from your website's content in order for you to get ranked on the

With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from rankings. Whether you’re a large corporation or small mom-and-pop business, SEO can really make a remarkable difference in your online business. Part of a great