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As you start thinking about marketing strategies for the New Year, it's important to remember that the shift towards the unique, quality content that picked up speed in 2012 is most certainly not over. But, with the New Year comes new opportunities for you to reexamine your strategies and realign them with your budget--big or small. And luckily, creating high quality content doesn't always have to come with a high price tag; we're here to prove it. Here are a few tips

What’s worse than creating a fascinating blog post or writing a piece of quality content… that nobody sees. Sometimes, even after posting to Facebook or tweeting with the best of them, your content still ends up sadly, and surprisingly, overlooked. Find out how to make content that markets itself with these 5 tips—no extra tweets required. Stick to What Works New isn't always better, especially if it comes at the cost of sacrificing a proven technique, style, or method that’s worked for

Even in today’s world of social media, the power of the press release cannot be ignored. Whether you’re announcing a new product, a new location or even a new hire, it’s a good idea to get the word out to your buddies in the media. However, a poorly written press release is about as valuable as the paper it’s printed on (which is nothing, because no one prints things anymore). Here are few tips to ensure that your press release

Your website cannot drive web traffic and sales as easily or cheaply as recently as two or three months ago. To profitably increase search engine rankings, traffic and sales, you must diversify your marketing campaigns to take advantage of undervalued distribution channels on the web. In the last 12 months, Google has made several major changes to its search engine algorithm, most notably the Panda Update and the Penguin Update. Due to these algorithm changes, black hat SEO tactics, such

Another day, another SEO game changer thanks to our good friends in Mountain View. Google's search team announced that the search giant has launched a new search algorithm update that will penalize websites that have committed copyright infringement. For over a year, the SEO industry has been adapting to Google's Panda Update, which puts a huge premium on unique, quality content. Thanks to Panda, any site that features duplicated content has been severely penalized by Google and seen a huge

Whenever a video or blog is posted, the hopes are for it to go viral so it can reach a massive audience. While this might not always happen, there are some ways that you can increase the chances of your content going viral. User Experience The first way you can do is to increase the user experience. When you post blogs to your Facebook, Google+ or Linkedin, you have the option to select an image from your blog that will